The Amoco revival and how it scaled past 1,000 locations
BP brought back the Amoco brand in 2017 after 13 years of dormancy following the 1998 BP-Amoco merger that initially absorbed the historic Standard Oil-descended Amoco brand into BP. The relaunch targeted Midwest markets where Amoco had strong heritage brand equity that the BP corporate brand had not fully captured. The strategy has compounded: Amoco passed the 1,000- location milestone with operations across 26 states and the District of Columbia, adding more than 160 sites since the start of 2025. Operationally, Amoco and BP stations share the same fuel-supply network and BPme Rewards loyalty program, but the distinct visual branding and signage maintain the separate Amoco identity in the markets where the brand performs best.
bp pulse and the EV charging convergence
bp pulse is BP's public EV-charging business in the US, focused on high-power DC fast-charging hubs at high-traffic locations. The largest current bp pulse US site is at Los Angeles International Airport (LAX) with 48 ultra-fast charging bays equipped with a mix of 400 kilowatt and 150 kilowatt DC fast chargers. bp pulse has signed a deal with Simon Property Group (the largest US mall operator) to deploy ultra-fast Gigahub charging at 75 Simon-owned US locations, adding more than 900 additional charging bays. The strategy positions BP uniquely among US gas-brand operators: while Shell, Exxon, and Chevron have made EV-charging announcements, BP is the only major brand currently deploying high-capacity public charging at commercial scale through a dedicated business unit. The bp pulse network positioning is particularly visible at the post-acquisition TA Petro travel-center sites, which provide ideal real estate for high-power charging due to existing electrical service infrastructure.
The 2023 TA Petro acquisition
BP Products North America completed the acquisition of TravelCenters of America (TA Petro) for 1.3 billion dollars in May 2023. The deal added approximately 280 travel centers along major US interstates to the BP portfolio. TA Petro complements BP's city and suburban BP-branded station network with a long-haul-trucker-and-RV-focused travel-center segment, putting BP into direct competition with Pilot Flying J (Berkshire Hathaway owned) and Love's (privately held) in the travel-center category. The TA footprint also supports BP's broader strategic priorities including bp pulse EV charging deployment at travel-center scale, biofuels and renewable natural gas distribution, and potential future hydrogen-fuel infrastructure.
BPme Rewards and the earnify platform
BPme Rewards is the loyalty program covering BP and Amoco-branded stations nationwide. The program has recently been integrated into BP's broader earnify platform, which adds national-retailer partnerships (most notably Amazon Prime) to the standard fuel-and-convenience-store earning paths. Members earn rewards on qualifying fuel and in-store purchases, redeemable for per-gallon savings at participating stations. The BPme mobile app handles fuel-payment integration, station locator, route planning, and rewards tracking. The Amazon Prime integration in particular sets earnify apart from most oil-major loyalty programs by linking outside-the-station shopping to in-station rewards.
BP vs Shell, Chevron, and Exxon and Mobil
All four national oil-major brands are Top Tier certified, so baseline fuel quality is comparable. The BP/Amoco strategic advantages versus the competition: the Midwest brand heritage via Amoco (where competitor footprints are thinner), the bp pulse EV-charging hub network (no equivalent at scale from Shell, Chevron, or Exxon), and the TA Petro travel-center segment (Shell, Chevron, and Exxon do not operate dedicated travel-center networks comparable to TA Petro, Pilot Flying J, or Love's). For drivers thinking about the long-term transition from gasoline to EV, BP is the only US gas-brand option that materially commits to supporting both fuel types at the same brand banner. Use the Gas Price Check ZIP search to see current BP and Amoco prices alongside every other brand.